
► DLA–HD550
A model boasting a native contrast ratio of 30,000:1 for high-resolution picture and offers a selection of two colours, black or white, to choose from
• Achieves 30,000:1 native contrast ratio
• Achieves a brightness of 1,000 lumens with a highly efficient lamp
(lamp life : approx.3000 hours in Normal mode)
• Clear Motion Drive
• Inverse telecine (reverse 2-3 pulldown)
• Screen Adjustment Mode
• User-customisable gamma control for free control of gradation expression
• High-performance 2x zoom lens with motorised focus featuring a large diameter all-glass lens system with 17 elements in 15 groups including ED lenses
• 3-step lens aperture for brightness adjustment
• Wide electronic lens shift function of ±80% vertical and ±34% horizontal adjustments
• V-stretch mode compatible with cinemascope screen
• Automatic lens cover protects the lens against dust and scratches
• Two HDMI inputs with CEC support
• Quiet operation : only 19db (Normal mode)

► D-ILA device ensures remarkably smooth picture reproduction
The D-ILA panel originally developed by JVC has a high aperture ratio as it is designed with exceptionally narrow gaps between the pixel elements. This design effectively eliminates the "screen-door" effect as the pixel elements do not stand out, resulting in reproduced images that are smooth and silky.
► The true potential of the native contrast ratio
► D-ILA method realises an exceptionally high contrast ratio
JVC's proprietary D-ILA device achieves an exceptionally high native contrast ratio by combining extreme planarization technology, which reduces stray light to an absolute minimum, and an optical engine with wire-grid polarisers
Extreme planarization technology
The D-ILA device features high-planarization technology that reduces stray light caused by diffraction to an absolute minimum, helping to decrease light leakage and loss from the liquid crystal layer itself to ensure an exceptionally high contrast ratio.
Optical engine with wire-grid polarisers
The wire-grid design employed by JVC's optical engine uses an inorganic reflective polarising plate made from a glass substrate on the surface of which are formed an array of ultra- fine aluminium ribs. Because the polarising plate is ideally set at the optimum angle to reflect polarised light, it reduces the amount of stray light reaching the lens to an absolute minimum. The combination of this polariser with the 0.7-inch full HD D-ILA device allows an exceptionally high native contrast ratio to be achieved.
► Clear Motion Drive for clear reproduction of scenes with rapid movement
Clear Motion Drive technology successfully generates an accurate intermediate frame even for scenes with rapid movement by employing JVC's original high-precision interpolation algorithm that strengthens the precision of picture-character detection. When the video signal source is 50/60 fps broadcasting, viewers can enjoy smoother and clearer images with reduced motion blurring thanks to this unique interpolation technique that optimises the number of frames.
Clear Motion Drive : Off

Clear Motion Drive : On

Simulated pictures to emphasise the difference between Clear Motion Drive mode turned on and off.
► Advanced video processor
At the core of its video circuitry, the projector incorporates the HQV Reon-VX video processor developed by Silicon Optix, which features precision I/P conversion and scaling to achieve exquisite video reproduction of the highest quality.
► High-performance 2x motorised zoom lens
In order to reproduce high-definition images more faithfully, the high-performance 2x zoom lens with motorised focus features a large-diameter, all-glass lens system with 17 elements in 15 groups that includes ED lenses. This lens system also reduces chromatic aberration and colour bleeding significantly to project images with precise details and exceptional depth. What’s more, the lens aperture enables adjustment of brightness in 16 steps* to display the deepest black possible.

► JVC's original picture modes (DLA-HD990/DLA-HD950)
Recreating the quality of film in movie theatres with every nuance faithfully reproduced was what JVC had in mind when it equipped the DLA-HD990/DLA-HD950 with a Cinema mode. And in order to get the most out of this Cinema mode, JVC carefully analysed the difference in coloration between images from projectors and those of film.

Colours displayed by projectors and those found in film are processed differently; projectors display colours using an additive colour mixture method where the primary RGB colours are layered on top of each other while conversely, a subtractive colour mixture method that filters CMY colours out of the light source is used for film in movie theatres. With the additive colour mixture method, colours become brighter as colours are added and due to an increase in energy, eventually turn white. However, the opposite can be said for the subtractive colour mixture method where colours become darker and eventually turn black. JVC engineers thoroughly analysed the two methods and succeeded in developing an optimised picture display by incorporating advanced processing via a built-in LSI. This means that what was once considered difficult to reproduce in the home environment such as the delicate textures and nuances of film can now be seen just like at a movie theatre.
Conventional projector

In Cinema 1 mode

Simulated pictures to emphasise the difference in coloration methods.
► A variety of picture modes
There are seven picture modes that can be chosen to optimally match the source content. These modes can be selected by pressing the direct input buttons on the remote controller and users can customise up to two picture settings with the User 1 and User 2 modes.
| CINEMA1 | Faithfully reproduces all the nuances of film in theatres. |
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| CINEMA2 | Enhances colour reproduction with expanded colour space and higher HDTV resolution. Ideal for action movies, SF movies, etc. |
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| CINEMA3 | On-screen dynamics strengthened and colourful hues are enhanced. Ideal for animated films, movies with lots of CG, etc. |
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| NATURAL | For general video-source viewing. Ideal for viewing dramas, sports events, videos, etc. |
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| STAGE | Vividly recreates the atmosphere of live, on-stage excitement. Ideal for musical operas, live concerts, etc. |
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| DYNAMIC | Improves viewing in areas such as the living room, etc. that cannot be made pitch dark. |
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| USER 1 or USER 2 | Colour and/or contrast in all of the aforementioned modes can be customised together with Colour Management and Gamma Control, then saved for later use (USER 1 or USER 2) and recalled from the remote. |
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► Screen Adjustment Mode
As the quality of projected images may vary slightly depending on the type of screen and its RGB reflective characteristics, JVC’s new D-ILA projectors have screen adjustment modes that allow users to select the optimum mode to match screen characteristics for more natural and balanced colour reproduction.
Screen Adjustment Mode turned off

Screen Adjustment Mode turned on

Simulated pictures to emphasise the difference between Screen Adjustment Mode turned on and off.
► Customised gamma control on-screen
The DLA-HD990/DLA-HD950 features Colour Management that interpolates colours individually by R, G, B, C, Y, or M, in the three separate axes of colour phase, chroma saturation, and brightness. Up to three customised colour settings can be stored for future use.
Before adjustment

After adjustment

Simulated pictures to emphasise the difference between Colour Management Mode turned on and off.

► Flexible and easy set-up
The ±80% vertical and ±34% horizontal lens shift function enables far more flexibility in setting up the projector as it allows the projected picture to be easily moved horizontally or vertically. What’s more, the 2x motorised zoom & focus lens — with throw distances of 3.0 metres to 6.1 metres for the 100-inch display — simplifies tedious zoom and/or focus adjustment thanks to its high-performance motor.
► V-stretch mode compatible with cinemascope screen
The V-stretch mode offers the full cinematic experience of 2.35:1 material by combining D-ILA projectors with a third-party anamorphic lens.
Off: 16:9 screen

On: 2.35:1 screen with an anamorphic lens.

Simulated pictures to emphasise the difference between V-stretch mode turned on using an anamorphic lens and conventional 16:9 screen (off).
► Automatic lens cover
D-ILA projectors features a unique automatic lens cover that opens and closes with power on/off to protect against dust, so even if the projector is installed up on the ceiling, you’re assured of easy, trouble-free operation.
Off: 16:9 screen

Lens cover closed
On: 2.35:1 screen with an anamorphic lens

Lens cover open
► HDMI™ (ver. 1.3, Deep Colour) interface with CEC compatibility
D-ILA projectors features features two HDMI interfaces compatible with 1080/24p input and Deep Colour. What’s more, both of these interfaces are CEC (consumer electronic control) compatible for linking up external devices to enable the control of one-touch play, system standby, etc. Wide HDMI cables can be also inserted simultaneously side by side, and are compatible with HDMI cables equipped with screws for a stable, fixed connection.
► Digital Keystone function
When positioning the projector outside of the lens shift coverage area or where it is not possible to install the projector with the front face of the projector parallel to the screen, the Digital Keystone function with vertical and horizontal adjustment helps to make distorted images look more natural.
► Quiet operation
Thanks to the enhanced efficiency of the cooling system, fan noise has been reduced to 19dB*, enabling the viewer to better concentrate on what is being shown on the screen even in a very quiet room.
* When lamp power mode is set to normal mode.

► Feature comparison by model
| Display size (16:9) | Projection distance |
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Screen diagonal ( inch ) | W (mm) | H (mm) | Wide (m) | Tele (m) |
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| 60 | 1,328 | 747 | 1.78 | 3.66 |
| 70 | 1,549 | 872 | 2.09 | 4.28 |
| 80 | 1,771 | 996 | 2.40 | 4.89 |
| 90 | 1,992 | 1,121 | 2.70 | 5.51 |
| 100 | 2,214 | 1,245 | 3.01 | 6.13 |
| 110 | 2,435 | 1,370 | 3.31 | 6.75 |
| 120 | 2,656 | 1,494 | 3.62 | 7.36 |
| 130 | 2,878 | 1,619 | 3.92 | 7.98 |
| 140 | 3,099 | 1,743 | 4.23 | 8.60 |
| 150 | 3,320 | 1,868 | 4.53 | 9.22 |
| 160 | 3,542 | 1,992 | 4.84 | 9.84 |
| 170 | 3,763 | 2,117 | 5.14 | 10.45 |
| 180 | 3,984 | 2,241 | 5.45 | 11.07 |
| 190 | 4,206 | 2,366 | 5.75 | 11.68 |
| 200 | 4,427 | 2,490 | 6.06 | 12.30 |
► External Dimensions
Terminals on the side ( DLA-HD990 / DLA-HD950 )

Terminals on the side ( DLA- HD550 )

► Optional Accessories
User-replaceable Lamp BHL5010-S

The projector is equipped with a high-pressure mercury lamp, which may break, emitting a loud noise, when it is subjected to shock or after it has been used for some length of time.
• Please note that, depending on how the projector is used, there can be considerable difference between individual lamps regarding how many hours they will operate before requiring replacement.
• An additional payment is required for installation of a new lamp, if necessary.
• The projector lamp requires periodic replacement and is not covered by warranty.
• Please be aware that, because the D-ILA device is manufactured using highly advanced technologies, 0.01% or fewer of the pixels may be non-performing (always on or off).
Design and specifications are subject to change without notice.
All pictures are simulated.
THX and the THX logo are trademarks of THX Ltd. which may be registered in some jurisdictions. HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC. All other brand or product names may be trademarks and/or registered trademarks of their respective owners.
Any rights not expressly granted herein are reserved.